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PPC/SEM Specialist

Company: Generation Tux
Location: Encinitas
Posted on: June 22, 2022

Job Description:

About us: Generation Tux is a growing online suit and tuxedo rental company searching for an enthusiastic Paid Search Analyst to join our team. The position will be an integral part of strategizing and executing campaigns to grow brand awareness and drive revenue for the business.
About you: You want to learn and continue to develop your talents. You enjoy collaboration and want to take advantage of a growing startup opportunity. You are professional, reliable and ready for the next step in your career. -
Compensation: Salary + Benefits + 401k matchingLocation: Encinitas, CA with Remote possibility dependent on locationReports to: Director of Paid Acquisition and Ecommerce
Responsibilities Include:

  • Interface with marketing and dev to plan, execute, and measure experiments and conversion tests
  • Collaborate with marketing, design and UX teams to create landing pages and optimize user experience
  • Plan and execute SEM campaigns
  • Measure and report performance of all search campaigns, and assess against goals (ROI and KPIs)
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple brands, campaigns and customer touch points
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Evaluate competitor spending, campaigns, ads and landing pages
  • Evaluate emerging technologies and provide thought leadership/perspective for adoption
  • Brainstorm new and creative growth strategies
  • Adhere to brand guidelines and complete projects according to deadlines
  • Collaborate with agencies and other vendor partners
    • At least 2 - 5 years, Demonstrable experience leading and managing SEM -
    • Google Ads Certification
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • Knowledge of website analytics tools-Google Analytics, etc. and data analysis.
    • Experience with mobile campaigns.
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • Experience working with agencies and third party vendors.
    • Exceptional communication skills
    • Exceptional writing skills
    • Experience in setting up and optimizing Facebook, Instagram, and Pinterest campaigns is helpful.

Keywords: Generation Tux, Encinitas , PPC/SEM Specialist, Other , Encinitas, California

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