Product Manager, Data Products
Company: viasat
Location: Carlsbad
Posted on: March 24, 2026
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Job Description:
About us One team. Global challenges. Infinite opportunities. At
Viasat, we’re on a mission to deliver connections with the capacity
to change the world. For more than 35 years, Viasat has helped
shape how consumers, businesses, governments and militaries around
the globe communicate. We’re looking for people who think big, act
fearlessly, and create an inclusive environment that drives
positive impact to join our team. What youll do We are thrilled to
announce an exciting opportunity for a Data Product Manager to join
our dynamic team in Carlsbad, CA! This hybrid role offers the
unique blend of working collaboratively within our Carlsbad office
and the flexibility of remote work. In this pivotal role, you will
architect the foundation for how we collect, store, govern, and
activate customer data across our Advertising and
Media/Entertainment business lines. You will serve as the central
orchestrator between data engineering, legal, privacy, business
partners, and analytics teams to build a comprehensive,
privacy-first data ecosystem that unlocks personalization,
targeting, and insights while maintaining the highest standards of
compliance and user trust. The day-to-day Strategy & Vision Define
and drive the end-to-end product strategy for first-party user
data, including collection methodology, storage architecture,
governance frameworks, and activation use cases Establish the data
roadmap that aligns with business priorities across Advertising and
Media/Entertainment verticals Identify strategic opportunities to
harness first-party data for competitive advantage, revenue growth,
and improved user experiences Data Infrastructure & Governance
Determine what user-level data we need to collect, where it should
live, and how it should be structured for maximum utility and
compliance Define data retention policies, access controls, and
security protocols in partnership with IT and information security
teams Design taxonomy and classification systems for user
attributes, behaviors, and segments that serve multiple business
use cases Privacy & Legal Collaboration Partner closely with legal
and privacy teams to ensure compliance with global regulations
(GDPR, CCPA, ePrivacy, etc.) and emerging privacy standards Develop
privacy policies, consent management frameworks, and user
communication strategies Champion privacy-by-design principles and
implement privacy-enhancing technologies Use Case Development &
Activation Define and prioritize data use cases that drive value
for Advertising (audience targeting, attribution, measurement) and
Media/Entertainment (content personalization, recommendations,
engagement) business lines Translate business needs into technical
requirements and data specifications Build frameworks for audience
segmentation, identity resolution, and cross-platform data
integration Analytics & Measurement Drive analytics strategy to
extract actionable insights from first-party data Establish
benchmarks and measurement frameworks to quantify the impact of
data initiatives Design experimentation approaches (A/B testing,
incrementality studies) to optimize data-driven personalization and
targeting Cross-Functional Leadership Collaborate with engineering
and data science teams to build scalable, reliable data platforms
and pipelines Enable sales, marketing, and product teams with data
capabilities, tools, and education Communicate data strategy,
progress, and insights to executive leadership and key partners
What youll need Bachelors degree or equivalent experience in
Computer Science, Engineering, Data Science, Business, or
equivalent 8 years of product management experience, with 3 years
focused on data products, customer data platforms, data strategy,
or MarTech/AdTech ecosystems Proven track record of building and
scaling first-party data capabilities in sophisticated,
multi-business-line organizations Technical Knowledge Deep
understanding of data platform technologies (CDPs, data warehouses,
data lakes, identity graphs) Solid grasp of data modeling, ETL/ELT
processes, API integrations, and data pipeline architectures
Knowledge of identity resolution methodologies, data enrichment
strategies, and data quality management Privacy & Compliance
Expertise Extensive knowledge of data privacy regulations (GDPR,
CCPA/CPRA, and emerging standards) Experience designing consent
management, data subject rights workflows, and privacy governance
programs Familiarity with privacy-enhancing technologies
(differential privacy, data clean rooms, secure multi-party
computation) Business & Strategy Savvy Ability to translate
business goals into data requirements and technical specifications
Experience defining data monetization strategies and measuring data
product return on investment Track record of influencing without
authority and driving consensus across diverse partner groups
Communication & Leadership Outstanding written and verbal
communication skills, with ability to translate technical concepts
for executive and non-technical audiences Strong analytical and
problem-solving capabilities, with data-driven decision-making
approach Experience managing sophisticated, multi-quarter
initiatives with multiple dependencies What will help you on the
job Experience in Advertising, Digital Media, Entertainment, or
Aviation industries. Hands-on experience with AdTech/MarTech
platforms (DMPs, CDPs, DSPs, data clean rooms). Understanding of
advertising concepts including audience targeting, attribution
modeling, media mix optimization, and measurement frameworks.
Familiarity with content personalization, recommendation engines,
and engagement analytics. Knowledge of 1st/2nd/3rd/zero-party data
strategies and cookie deprecation solutions. Experience with cloud
data platforms (Snowflake, BigQuery, Databricks, AWS/Azure data
services). Background in analytics tools and visualization
platforms (SQL, Tableau, Looker, etc). Salary range $145,500.00 -
$230,000.00 / annually. For specific work locations within San
Jose, the San Francisco Bay area and New York City metropolitan
area, the base pay range for this role is $181,000.00- $271,000.00/
annually At Viasat, we consider many factors when it comes to
compensation, including the scope of the position as well as your
background and experience. Base pay may vary depending on
job-related knowledge, skills, and experience. Additional cash or
stock incentives may be provided as part of the compensation
package, in addition to a range of medical, financial, and/or other
benefits, dependent on the position offered. EEO Statement Viasat
is proud to be an equal opportunity employer, seeking to create a
welcoming and diverse environment. All qualified applicants will
receive consideration for employment without regard to race, color,
religion, gender, gender identity or expression, sexual
orientation, national origin, ancestry, physical or mental
disability, medical condition, marital status, genetics, age, or
veteran status or any other applicable legally protected status or
characteristic.
Keywords: viasat, Encinitas , Product Manager, Data Products, IT / Software / Systems , Carlsbad, California
