Senior Copywriter, Merchandise on Demand
Company: Disney Parks,Parks, Experiences and Products
Location: Encinitas
Posted on: June 25, 2022
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Job Description:
From toys to apparel, books to games, and much more, Disney
Consumer Products, Games and Publishing (CPGP) brings our company's
products, through stories and characters, to markets worldwide.
With a portfolio of renowned franchises including Disney, Pixar,
Marvel, Star Wars, 20CS and National Geographic, our efforts to
deliver innovative and experiential products, designed to entertain
and inspire, is industry leading and category shaping.The Senior
Copywriter, Merchandise on Demand is responsible for
developing/managing the Brand voice for Disney's Third Party
Merchandise on Demand business. We are looking for a creative story
teller to write compelling, clever copy that delivers against our
brand and product strategies. In this role you will be an important
member of the creative team ensuring the accuracy of our Brand
voice, as well as a key cross-functional partner to the Ecommerce
marketing and SEO teams.You will report to the Manager, Merchandise
on Demand.Responsibilities : You will Deliver targeted, creative
copy that is aligned with marketing and business objectives in a
constant deadline-driven environmentAdapt to a variety of Disney
brand "voices" based on our franchises, style guide requirements
and guidelinesProduct is the hero, dive into the details, work with
marketing team to highlight features and benefits of our product to
create differentiation within the marketplace and help drive
trafficEnsure that the editorial created is factually correct and
in keeping with the codes of advertising practice as well as in
line with the Disney Voice Style GuideYou will understand the
retail marketplace and cultural landscape in an effort to enhance
and promote our products and stories so they are relevantYou will
collaborate with design team to craft smart, engaging copy for
site, emails, seasonal, franchise and promotional campaignsDrive
increase in email open rate through engaging subject lines and
system textBasic Qualifications : Minimum of 3 years agency,
entertainment and or marketing copywriting experienceDemonstrate an
understanding of the product, target audience and competitor
activities in the market.Creative writing and copy editing
skillsAbility to communicate ideas with "Disney style".Proficiency
with Mac, Microsoft Word and Excel (can maintain complex
spreadsheets)Track a variety of ongoing, simultaneous projects in a
fast-paced and ever-changing environment.Knowledge of
SEO/SEMPreferred Qualifications: Knowledge of the Disney consumer
market & Disney brand, culture and guest expectationsKnowledge of
HTMLExperience with Box, Monday.comRequired Education : Bachelor's
Degree or equivalent experiencePreferred Education : Bachelor's
Degree in Communications, Journalism, Liberal ArtsAdditional
Information : This role is located in Orlando, FL.Benefits and
Perks: Disney offers a rewards package to help you live your best
life. This includes health and savings benefits, educational
opportunities and special extras that only Disney can provide.
Learn more about our benefits and perks at
https://jobs.disneycareers.com/benefits.#CPGPJOBS #DPEPFLA
#LI-HH2
Keywords: Disney Parks,Parks, Experiences and Products, Encinitas , Senior Copywriter, Merchandise on Demand, Advertising , Encinitas, California
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