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Senior Copywriter, Merchandise on Demand

Company: Disney Parks,Parks, Experiences and Products
Location: Encinitas
Posted on: June 25, 2022

Job Description:

From toys to apparel, books to games, and much more, Disney Consumer Products, Games and Publishing (CPGP) brings our company's products, through stories and characters, to markets worldwide. With a portfolio of renowned franchises including Disney, Pixar, Marvel, Star Wars, 20CS and National Geographic, our efforts to deliver innovative and experiential products, designed to entertain and inspire, is industry leading and category shaping.The Senior Copywriter, Merchandise on Demand is responsible for developing/managing the Brand voice for Disney's Third Party Merchandise on Demand business. We are looking for a creative story teller to write compelling, clever copy that delivers against our brand and product strategies. In this role you will be an important member of the creative team ensuring the accuracy of our Brand voice, as well as a key cross-functional partner to the Ecommerce marketing and SEO teams.You will report to the Manager, Merchandise on Demand.Responsibilities : You will Deliver targeted, creative copy that is aligned with marketing and business objectives in a constant deadline-driven environmentAdapt to a variety of Disney brand "voices" based on our franchises, style guide requirements and guidelinesProduct is the hero, dive into the details, work with marketing team to highlight features and benefits of our product to create differentiation within the marketplace and help drive trafficEnsure that the editorial created is factually correct and in keeping with the codes of advertising practice as well as in line with the Disney Voice Style GuideYou will understand the retail marketplace and cultural landscape in an effort to enhance and promote our products and stories so they are relevantYou will collaborate with design team to craft smart, engaging copy for site, emails, seasonal, franchise and promotional campaignsDrive increase in email open rate through engaging subject lines and system textBasic Qualifications : Minimum of 3 years agency, entertainment and or marketing copywriting experienceDemonstrate an understanding of the product, target audience and competitor activities in the market.Creative writing and copy editing skillsAbility to communicate ideas with "Disney style".Proficiency with Mac, Microsoft Word and Excel (can maintain complex spreadsheets)Track a variety of ongoing, simultaneous projects in a fast-paced and ever-changing environment.Knowledge of SEO/SEMPreferred Qualifications: Knowledge of the Disney consumer market & Disney brand, culture and guest expectationsKnowledge of HTMLExperience with Box, Monday.comRequired Education : Bachelor's Degree or equivalent experiencePreferred Education : Bachelor's Degree in Communications, Journalism, Liberal ArtsAdditional Information : This role is located in Orlando, FL.Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.#CPGPJOBS #DPEPFLA #LI-HH2

Keywords: Disney Parks,Parks, Experiences and Products, Encinitas , Senior Copywriter, Merchandise on Demand, Advertising , Encinitas, California

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