Media Buyer- PPC Analyst

Company: Talent Search PRO
Location: Encinitas
Posted on: November 18, 2021

Job Description:

RESPONSIBILITIESLead the creation, optimization, and growth of marketing campaigns on pay-per-click/search platforms such as Google, Bing, Amazon, and Walmart to maximize CPC, CPA, CTR, Search IS, etc. within monthly budgets for both prospecting and retargeting campaignsDeliver strategic recommendations and execute campaigns for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid searchProvide key insights to our cross-functional teams to inform future creative, copy, and contentConstruct media plans which overview the entire process of a campaign from start to finish including budgeting, design, implementation, and post-production analysisAggressively scale campaigns using proper analysis and optimization techniquesManage day-to-day performance across all campaigns including hands-on management of paid search campaigns including budget and bidding decisions, ad copy creation, and keyword portfolio maintenanceManage a campaign and testing calendar that can be shared across internal teams to gain alignment across all paid effortsPerform Multivariate testing between distinct types of content, placements, bidding goals, and audiencesAnalyze ongoing campaigns and large volumes of data to assess what aspects were most effective, which were detrimental, and use programmatic approaches to reintegrate the most useful aspects into future campaignsCreate custom dimensions, goals, reports, and measurements in Google Analytics to improve marketing performance for campaignsComplete ongoing audit and reporting of competitive media tactics spend, analyze daily campaign performance reports to inform ongoing optimizations and testing recommendationsTroubleshoot data tracking and pixel management issuesLeverage content with partners in SEO-optimized structure to create quality linkingEnsure that online content created by Neurohacker will get a high ranking from search enginesUtilize advanced link building initiatives to ensure Neurohacker content ranks at the top of Google search resultsCreate ongoing On-page SEO analysis and recommendations reportsCollaborate with the marketing team at large to integrate performance marketing efforts with a broader marketing planMonitor search trends, best practices, and new opportunities and share the latest industry news, media strategies, platforms, tactics and apply it to projectsPreferred QualificationsHealth/wellness and/or supplement background preferredMinimum QualificationsQUALIFICATIONSBachelor's degree in Marketing, Communications, or a similar field preferred2+ years of SEM experience in the consumer space managing at least $20k in ad spend per monthGoogle Analytics: 2 years (Required)Google AdWords: 2 years (Required)Bing Ads: 2 years (Required)Amazon Sponsored Ads: 2 years (Required)Walmart Sponsored Ads: 1 yearSEO link building: 2 years2-3 years in a similar role with comparable goals and responsibilities (health/wellness and/or supplement background, preferred)Highly proficient (certifications preferred) in Google Analytics and Google Tag ManagerHistory of juggling multiple campaigns within different stages of the digital media lifecycleAbility to create and analyze A/B and multivariate experiments via tools such as OptimizelyDemonstrable experience managing marketing campaigns across desktop, tablet, and mobile platformsHighly creative in identifying consumer behavior and devising campaigns that engage, inform, motivate, and convertExperience with website analytics tools (e.g. Google Analytics, WebTrends)Strong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in email and mobile marketing and measurementWillingness to learn and constantly expand knowledge and skillsetHighly creative with experience in identifying target audiences and devising email campaigns that engage, inform and motivateExcellent Excel SkillsExcellent written and verbal communication skillsAbility to work independently

Keywords: Talent Search PRO, Encinitas , Media Buyer- PPC Analyst, Advertising , Encinitas, California